Marketing concepts, customer value, marketing mix, segmentation, targeting, positioning, product and pricing decisions, promotion, distribution, services and modern marketing. This unit currently has 2 detailed study PDFs containing 58 pages.
Use these chapter divisions as a revision path. Open the shared PDF library when you are ready to read or download the detailed notes.
Marketing meaning and philosophies, customer value, marketing mix, BCG and Ansoff, segmentation-targeting-positioning, product mix, PLC, NPD and consumer behaviour.
Open this unit in the PDF library →Pricing strategy, promotion mix, advertising, sales promotion, channels, logistics and SCM, service marketing, digital/direct, social, green, rural marketing and CRM.
Open this unit in the PDF library →Start with the chapter that contains your weakest concepts, note definitions and relationships, then test recall before moving to the next chapter. After one complete pass, revise the unit as a connected topic instead of memorising isolated lines.
Unit 8 currently contains 2 chapter-wise study PDFs with 58 pages in total.
Marketing concepts, customer value, marketing mix, segmentation, targeting, positioning, product and pricing decisions, promotion, distribution, services and modern marketing.
They are organised as shared Commerce subject study material for areas that overlap across the two exams. Always compare your preparation with the current official syllabus and notification for the exam you are taking.