Producer
Producer: an economic unit that organises production of goods or services for sale
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Open interactive chapter quizzesProducer: an economic unit that organises production of goods or services for sale
Profit: the excess of total revenue over total cost
Producer equilibrium: the output level at which the producer maximises profit or minimises loss and has no incentive to change output
First MR–MC condition: at equilibrium marginal revenue must equal marginal cost
Second MR–MC condition: marginal cost must be rising or cut marginal revenue from below at the equilibrium output
MR greater than MC: when marginal revenue exceeds marginal cost, producing an additional unit adds to profit so output should expand
MC greater than MR: when marginal cost exceeds marginal revenue, the extra unit reduces profit so output should contract
Normal-profit equilibrium logic: producer equilibrium depends on marginal comparison and can occur even when economic profit is only normal
Loss-minimising equilibrium: in the short run a producer can be in equilibrium while incurring a loss if changing output would make the loss larger
Profit-maximisation rule: output should be adjusted until the additional revenue from the last unit equals its additional cost with the stability condition satisfied
Producer. Producer: an economic unit that organises production of goods or services for sale
Profit. Profit: the excess of total revenue over total cost
Producer equilibrium. Producer equilibrium: the output level at which the producer maximises profit or minimises loss and has no incentive to change output
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